Eight principles of branding

Eight principles of branding

By Landor Associates

  • Release Date : 2010-12-09
  • Genre : Design
  • FIle Size : 2.55 MB
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Eight principles of branding Successful brands are anchored in propositions that are desirable, distinctive, and credible in people’s minds. As Walter Landor once said: “Products are built in the factory, brands are created in the mind.” Following are eight pieces of advice that anyone working with a competitive identity will want to keep top of mind–a conversation starter. These concepts are key to developing a bond with consumers, which is the essence of branding.