What You See Is What You Get

What You See Is What You Get

By Alan Sugar

  • Release Date : 2010-09-30
  • Genre : Biography
  • FIle Size : 4.66 MB
Score: 4.0
From 365 Ratings
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What You See Is What You Get Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.


  • Inspiring

    By Matt D Pierce
    Great read, would highly recommend, inspiring stuff from a very clever bloke
  • Inspirational

    By Woolyboy2
    This book has helped me to realize being yourself and sticking your principles is an acceptable and successful business model.
  • What you see is what you get

    By Tom-mars
    Very good
  • What you is what you get

    By Firebladedave
    Thanks Alan Sugar one of the best books Very interesting and insperational.
  • A really good read !

    By philbrumfitt
    Lord Sugar has been able to keep me interested in an autobiography, where many have failed. I believe that a number of us would aspire to be as successful as he has been, but throughout it all, family has been a major part if his life. Like all of us, he regrets that his parents weren't able to see the biggest accolade he was given, but his biggest and best legacy is the love of his children and grandchildren. Thank you, Lord Sugar, Sir Alan, Mr Sugar, Alan. Phil Brumfitt AdvoCater and BNI
  • Inspiring stuff

    By Jo5ephedward5
    written in plain English - really enjoyed this book, just goes to show if you put your mind to it and keep your wits about you anything is possible!
  • Worth a read.

    By What's for tea
    Interesting to see the rise and fall of Amstrad. I've always liked Alan Sugar and I like the fact the book is honest.
  • Excellent but shame its pricey!

    By skyhawk747
    Much better book than I thought it would be. Very entertaining! I could not put my iPad down once I downloaded it. Is it worth the money…? well Sugar is a Mega-Millionaire already so I feel he is charging the public a bit too much for this book. It is rather expensive which is a shame as the book is a great read
  • A great read

    By Birdie/man
    A real life tale of working class boy made good. Any budding entrepreneur would do themselves a favour by reading this book.
  • Excellent

    By 97Gav
    This book is very clever, witty and honest. Sugar's life is definitely one that any budding entrepreneur or apprentice fan should read. A great read for the train!