Shoe Dog

Shoe Dog

By Phil Knight

  • Release Date : 2016-04-26
  • Genre : Biography
  • FIle Size : 1.06 MB
Score: 5.0
From 122 Ratings
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Shoe Dog 'A refreshingly honest reminder of what the path to business success really looks like ... It's an amazing tale' Bill Gates

'The best book I read last year was Shoe Dog, by Nike's Phil Knight. Phil is a very wise, intelligent and competitive fellow who is also a gifted storyteller' Warren Buffett

In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the boot of his Plymouth, Knight grossed $8000 in his first year. Today, Nike's annual sales top $30 billion. In an age of start-ups, Nike is the ne plus ultra of all start-ups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognisable symbols in the world today.
But Knight, the man behind the swoosh, has always remained a mystery. Now, for the first time, he tells his story. Candid, humble, wry and gutsy, he begins with his crossroads moment when at 24 he decided to start his own business. He details the many risks and daunting setbacks that stood between him and his dream - along with his early triumphs. Above all, he recalls how his first band of partners and employees soon became a tight-knit band of brothers. Together, harnessing the transcendent power of a shared mission, and a deep belief in the spirit of sport, they built a brand that changed everything. 

A memoir rich with insight, humour and hard-won wisdom, this book is also studded with lessons - about building something from scratch, overcoming adversity, and ultimately leaving your mark on the world. 


  • Just brilliant

    By melsm
    What an amazing book, an honest accountant of the trials and tribulations of business from someone with an unwavering and utter believe in what he was creating, totally inspirational!
  • Amazing

    By Hatman25
    Absolutely amazing.
  • Fantastic read on how nike came to be

    By Rik Roukens
    I finished readying this book in 4 days, what an incredible story written so well by Phill, I recommend it to anyone, there are a lot of lessons to be learned from this book. It is great
  • A must read

    By Jamesgilbertgreen
    I couldn't put this book down. A fascinating success story masterfully written and superbly intertwined with the excitement of sport and the highs of winning and lows of losing.
  • Amazing

    By Gun2deep
    Good read
  • Just write it

    By Raffles13
    Autobiography is rarely literary brilliance. By definition the writers are amateurs. No different here. That's not the point. The point is they bothered to write it. They take the time to share. And when the story is as fascinating as the story of Nike rise to greatness then it's a fast and furious read with enough nuance and personal story to bring you in and touch you. Thanks Phil.
  • Couldn't put it down

    A fantastic, warm-hearted, honest read of how the seed of an idea blossomed into the billion dollar Nike brand. I learnt, laughed, cried, and clapped all the way through. Nice one Phil
  • Brilliant. Epic.

    By AmitBhatia9999
    Captures the mind of a living genius and legend. An absolute must buy- just do it.
  • Awesome!

    By John Willan
    Fantastic, wonderful read, one of the best autobiographical business stories ever - fabulous!
  • Steohanie

    By Steff Hirschfeld uk
    A brilliant account of a mans fantastic journey through life, building to the amazing success of Nike. Very well written in a sensitive manner. A great read - Well done Sir